China is said to be the next Eldorado for niche perfumes. Iconic brands, like Byredo and Atelier Cologne, are firmly established there. Now, Matière Première, a young perfume brand with an exclusive positioning founded by Aurélien Guichard, is banking on this craze to appeal to young consumers with an off-, but mostly online scheme. This development project is managed by Grégoire Grandchamp, co-founder of Next Beauty and expert in Chinese e-commerce.
Present in China for 16 years, Grégoire...
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Companies & industry
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Asia / Pacific
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