How did the Covid-19 pandemic change the Asia-Pacific beauty marketplace?


In these uncertain times, Asia may appear as a bright spot - with China carrying the torch. However, the pandemic as deeply affected consumer behaviours in the entire area with a growing interest for sustainability and health, Mintel found.
The recently published Mintel's annual Asia Pacific: Beauty and Personal Landscape has focused on the evolution of consumer trends in the region and market opportunities for brands. “The beauty and personal care industry in Asia Pacific has taken a hard...


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Markets & trends

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Asia / Pacific

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