Haircare brands should focus on hair texture to get ahead in 2021, found Mintel. According to the global market research firm, while the majority of US adults do not have straight hair texture, their haircare needs are not correctly addressed. Just as for skincare and color cosmetics, there is a need for a broader product offering in haircare.
Haircare brands need to make 2021 the year they step up and meet the untapped needs of those with non-straight textured hair. According to Mintel,...
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Markets & trends
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North America
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