Juni draws inspiration from the past to create 100% recyclable lipstick tube


Determined to completely exclude plastic from their packaging, the British cosmetic brand founded by Madeleine White developed a lipstick concept with a case fully made of aluminium. The single-material approach, associated with a sliding mechanism inspired from the first lipstick applicators, makes the product fully recyclable.
When she created Juni, makeup artist Madeleine White aimed to combine luxury, high performance, and green beauty in a sustainable line. For example, she...


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Innovation & new products


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