Matière Première enters booming Chinese perfume market


China is said to be the next Eldorado for niche perfumes. Iconic brands, like Byredo and Atelier Cologne, are firmly established there. Now, Matière Première, a young perfume brand with an exclusive positioning founded by Aurélien Guichard, is banking on this craze to appeal to young consumers with an off-, but mostly online scheme. This development project is managed by Grégoire Grandchamp, co-founder of Next Beauty and expert in Chinese e-commerce.
Present in China for 16 years, Grégoire...


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