The impact of the COVID-19 crisis was not marginal on the German group, lipsticks being one of their main activities: the loss of turnover is estimated between 10% and 15% in 2020, according to Franz Gilg, COO of Weckerle Holding. And yet, to recover, the company banks on its historic strengths – proximity, agility, and innovation. Here is an update on the investments and innovations unveiled at a press conference last week.
If the global makeup market was shaken by the COVID-19 pandemic...
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