In a new global study, Aptar Beauty + Home tried to draw conclusions from the profound crisis into which the pandemic has plunged the economy and the consumer mood. As far as beauty and personal care products are concerned, four new consumer profiles were identified by the study.
Conducted at the end of the initial lockdown periods in June 2020 and then on the cusp of the second pandemic wave in October and November 2020, the study surveyed 9,600 beauty and home care consumers in four...
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Packaging & design
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