Everyone talks about natural perfumes! The global craze for naturalness in the media and among certain consumers is so obvious we needed to focus on it in-depth with perfumers themselves. Jeanne-Marie Faugier (Senior Perfumer at Firmenich), Irène Farmachidi (Perfumer at TechnicoFlor), Antoine Lie (Perfumer at A.L.O.E), and Nathalie Feisthauer (Independent Perfumer-Creator at LabScent) deciphered it all for us.
The current pandemic is believed to have crystallized this movement, with the...
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Nathalie Pichard
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