The German cosmetics giant (Nivea, Eucerin, La Prairie, Labello, Aquaphor, Coppertone) is focusing on growing its e-commerce sales with the launch of a new personalised skin care concept named O.W.N, for “Only What's Needed”, in key European markets.
Digital business model
The new brand is based on a simple routine: facial cleansing plus day care as well as evening facial cleansing plus night care. Only available online via the website www.ownskincare.eu, O.W.N products are specially...
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