Prestige beauty sales in the UK declined 24% in 2020 due to COVID-19 restrictions. Sales of prestige beauty products in brick and mortar perfumeries and department stores declined 44% in 2020 when they were forced to close intermittently due to government restrictions, however online sales soared.
COVID-19 has changed consumer buying habits, with many adopting a digital approach to their shopping. On the one hand, sales of prestige beauty products in brick and mortar stores declined 44% in...
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Markets & trends
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Europe
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