As part of its long term strategy to expand its capabilities in Artificial Intelligence (AI), Givaudan today announced that it is to acquire Myrissi, a French start-up created in 2014.
Myrissi has developed a patented AI technology capable of translating fragrances into colour patterns and images, relevant to the consumer as well as predicting the end consumer's emotional response.
The link between colours, emotions, and fragrances was modeled on the basis of a database of more than 25,000...
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